Each platform has its special features, capabilities, and limitations. Therefore, you must design the application in a way that allows it to harness the full potential of the mobile development technology – while still being easy to use, secure, scalable, and accessible to the widest possible amount of people.

Otherwise, you risk creating an application that fails to deliver the kind of stellar performance and capabilities that your target audience expects of you. This can result in lackluster sales, a sub-par user experience, and a failure to achieve your unique business goals and objectives.